Start-up Branding

Many visual signals contribute to the strength of this brand mark:

• The symbol is a simple, and therefore memorable; an abstract rendering of a checkered flag forming an ‘S’
• The individual pieces of the symbol are mirrored and fit together to convey the rigid and modular nature of the rig
• The negative north east facing line in the symbol is angled to represent an advanced odometer needle across the horizon, and therefore speed
• The font is sloped to convey motion, and futuristic to convey gaming
• The bold Ferarri red instantly conveys ‘sports car’ and ‘look at me’ — a mark of quality, confidence and excitement